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Health Department Launches Rx Abuse Campaign
The Ohio Department of Health has launched a public education campaign to address an increase in deaths from prescription drug overdoses, which have surpassed car crashes as the leading cause of accidental death in Ohio . Meanwhile, the Council of State Governments is finalizing a proposal it will put forward soon on how states can work together to monitor the flow of prescription drugs.
The department's "Prescription for Prevention" campaign will focus on five counties where the problem is worsening - Adams, Jackson, Ross, Vinton and Cuyahoga - and will feature broadcast advertisements and educational outreach programs at workplaces and high schools.
The new campaign also has a website, www.p4pohio.org, which offers fact sheets and brochures about the problem statewide and in the targeted counties. The campaign also involves the formation of county-level coalitions of health, law enforcement and education agencies and personnel.
The Rx Drug Abuse Campaign follows a Governor’s Task Force on prescription drug abuse culminating in a final report back to the Governor on October 1, 2010. The Ohio Nursing Board was represented on the Task Force by Betsy Houchen, RN, JD, the Board’s Executive Director.
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